The Venture Compass

The strongest ventures are built by founders who know who they are. The Venture Compass is a research-based founder development program that strengthens strategic clarity, team alignment, and resilience — by defining who you are as a founder, what you stand for as a team, and your relationship to what you’re building.

Why identity matters.

>3/4

of founders have experienced imposter syndrome, leading to inconsistent decisions and missed opportunities.

65%

of start-ups fail due to co-founder conflict, often rooted in misaligned values or unclear team roles.

1 in 4

founders leave their venture within the first three years, often lacking a healthy connection to what they're building.

Supporting founders' identity development isn't 'soft', it's strategic.

We work at 3 levels.

...because identity isn't only personal.

Founder Identity

Who you are, what you value, and how the founder role fits into your sense of self. The foundation everything else builds on.

Team Identity

What your founding team shares, and where you differ. Turning implicit assumptions into explicit, workable agreements.

Venture Identification

What your company stands for, and how aligned you are with it. The anchor that sustains commitment when everything else is uncertain.

Discover our program.

A workshop-based program for founder cohorts. We work with accelerators, incubators, and VC portfolios to bring structured identity development to early-stage teams.

For Incubators & VCs

A structured, evidence-based program for founding teams. Define who you are as a founder and as a team, decide with clarity, and build something you'll stay committed to.

For Start-Up Teams

Client Feedback

“Identity is such an important topic to consider as an entrepreneur. Anna really helped us to reflect and move forward."

“Matching my own values against the business was an eye-opening experience. Thank you for the inspiration!"

"Not the topic I would have prioritized, but exactly what our team needed to find alignment and get on the same page."

Incubator for Max Planck Start-ups